Sponsored by the PSP Committee for Digital Innovation (CDI)
9:00am-2:30pm
Ritz Carlton Hotel, Washington, DC
Over many years now, many publishers have been reacting–some quickly, some slowly, some barely–to major changes in technology, markets, and business practices while largely maintaining the same traditional publishing mindset and organizational structure.
For professional and scholarly publishing to thrive for the long-haul, not just reactively survive, innovation needs to become part of the fabric of the publishing of the future. Innovation can come from any level of a publishing organization, from new hires to senior management, but it also requires more visionary leadership to recognize innovative ideas wherever they arise.
The seminar will examine what the publishing organization of the future will need in order to meet the challenge of innovation no matter what the business sector–larger journals publishers, small and mid-size scholarly presses, or scholarly societies. We will look at not just the leadership skill-set, but also the mind-set needed to recognize and manage innovation in the face of technological change, altered markets, and new competition, and how organizational structures might need alteration to rise to the challenge. Discussion will range from millennial recruitment for fueling the organization’s future, to changing methods of scholarly research and their impacts on scholarly communication, to new forms of market communication to reach customers where they are, not where they were.
Welcome & Introduction
Darrell Gunter, Founder and CEO, Gunter Media Group, Inc.
John Purcell, Vice President, PatentBooks
Keynote
Mark Ranalli
Associate Dean & Executive Director, Tufts Gordon Institute, Professor of the Practice, Entrepreneurship
Tufts University
The Future Publishing Organization
How have the structure and function of the publishing organization changed and what will the future organization look like. The speaker will highlight these changes and how these changes will improve the productivity of the industry. What does the future of publishing look like? What will be the positions and what will be outsourced?
Kent R. Anderson, Publisher, AAAS/Science
The Role of the True Digital Publisher
The head of house’s role has taken over new digital responsibilities and realities, what are the new characteristics that a true digital publisher must have to be successful? The buck stops with the publisher. What will be the key new skills they will need to successfully manage their houses?
Brian Crawford, American Chemical Society
The Millennial Employee and Customer
The Millennial employee and customer were born in this digital age and it is imperative to know how we can take advantage of their digital skills and manage their expectations. The speaker will highlight best practices in hiring and motivating Millennial.
Patrick H. Alexander, Director, The Pennsylvania State University Press
Coffee Break
Communicating Future Research: AI & Visualization
This session will show how artificial intelligence is helping to move scholarly research
Mark Cassar, Head of Business Innovation, AIP Publishing
Anselm Spoerri, Lecturer / Assistant Professor School of Communication and Information, Rutgers University
General Q&A
Lunch
True Social Media in the Digital World
Social media is still in its infancy. What are the predictions for when it truly takes off? The session will include case studies of publishers who are using social media very successfully now as well as some principles for future success.
Mardy Sitzer, President, Bumblebee Design & Marketing LLC
Digital Advertising
The speaker for this session will highlight the success stories, the challenges and revenue opportunities for the scholarly publishing industry. What has been the trend for the last two years and what are the predictions for the future?
Sumner Mering, Director of Commercial Sales, Elsevier
Digital Expert Panel
The moderator will engage the audience and panel to draw out the highlights and important topics of the day. Our speakers take your questions about the digital future.
Closing Keynote
The keynote speaker will wrap up the day’s
Jayne Marks, Vice President Global Publishing, Wolters Kluwer Health
Closing Remarks
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